Sunday, February 1, 2009

How to Use Facebook to Promote Your Business (Part 2)

Hello again, we are still in the topic of "How to Use Facebook to Promote your Business", and that is by using Facebook Pages. Remember again, I recommend using using Facebook Pages because you would earn yourself a high Google ranking. Currently Facebook itself has an Alexa ranking of 7.

If you follow the steps on that post, you may already have your Facebook Page all set up and ready to go. The question now is, what should I do now?

These are some must-do's:

1) Fill in ALL RELEVANT DETAILS: Describe your company well at the Info section and also upload a profile picture because this is the first thing people are going to read!

2) Use Default Facebook Applications like:

  • Notes: Import your feeds from your blogs here.
  • Photos/Videos: Post up interesting and relevant materials for your viewers to see. Include links to your site as captions.
  • Posted Items: Share links of relevant and useful resources, or link up to your other websites or partners here.
  • Events: Invite your fans to your company's launches, promos, teasers, etc and they can invite their friends to come along too!
  • Discussion Board: The key to using Facebook is engagement. Make sure you keep your fans involved with your business. Encourage discussions, debates, suggestions and engage your fans!
3) Create Buzz on your Facebook Page!
  • Exclusive "Facebook Page" only content: Create stuff that your fans can ONLY get from your Facebook Page to keep them coming!
  • Organize contests: Invite them to upload videos, photos, content and others and win prizes each week/month.
  • Love your Fans: When someone writes on your Wall or Discussion Board, make sure you respond and acknowlege them.
  • Use Facebook Ads: If you have the budget, you may also purchase ads to promote your Page all around Facebook.


Remember, the key is to make your business personal! Have a human element and project a genuine personality that is likeable to your audience. These are the elements of a successful and sustainable business brand. With that, enjoy the fun of using social media too. :)

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